For coaches & speakers

Let Your Thinking Speak
Before You Do

A speaker bio tells people what you've done. A Distills profile lets event organizers, podcast hosts, and prospective clients experience how you think — and ask real questions — before they ever reach out.

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The problem

Static bios don't convey voice. They can't.

Published March 18, 2026 · by Mike Jones, Distills

Every coach and speaker has the same problem: the thing that makes you worth hiring — your perspective, your methodology, your way of framing a problem — is exactly the thing that a bio page cannot communicate.

A speaker bio page is a monologue. You write it once, it says the same thing to everyone, and it cannot respond to a follow-up. An event organizer reads your title and a list of talk topics. A prospective coaching client reads your credentials and some client quotes. Neither of them gets to find out what it actually feels like to engage with your thinking — which is, of course, what they are buying.

The result is a high-friction vetting process. Organizers email you with a list of questions they already know they need answered. Potential clients book a discovery call just to decide whether to book a discovery call. You spend significant time in pre-qualification conversations that happen because your public presence never gave people a way to self-qualify.

Distills solves this. Your AI profile is built from your documents and a structured interview — and it speaks in your voice, in first person, to anyone who visits your profile link. Event organizers can ask "what's your talk style?" Potential clients can ask "have you worked with leaders in my situation?" Podcast hosts can ask "what's your take on X?" The AI draws from your real experience and gives real answers — any time, without you in the room.

See what a Distills profile feels like

Ask it anything. It speaks in first person and draws from real career history — not a scripted FAQ.

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How it works

From documents and interview to a conversational AI profile

Setting up a Distills profile takes 30 to 45 minutes. You upload your existing material — speaker bio, one-sheet, talk descriptions, coaching methodology write-up, case studies, articles — and then complete a structured AI interview of 20 to 30 exchanges. The interview asks you about your background, your frameworks, your client outcomes, your talk topics, and the questions you hear most often in pre-booking conversations.

From that material, Distills extracts a structured knowledge base of 100 to 150 entries. That knowledge base powers your hosted profile page at distills.app/c/your-name, where visitors can chat with your AI in plain language. The AI speaks in first person as you: "I approach leadership coaching by..." or "My signature framework is..." or "I've worked with senior teams going through..."

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Warm up every inquiry before it arrives

When an event organizer finds your Distills profile, they can ask everything they need before reaching out. By the time they contact you, they already know you're the right fit — which means shorter calls and faster decisions.

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Your methodology, explained in your words

Frameworks and signature processes are hard to communicate in a paragraph. In conversation, they are not. Your AI explains your methodology the way you would explain it — iteratively, with examples, responding to the specific question asked.

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Always available, always consistent

Your AI profile answers questions at any time of day, in any time zone, without scheduling. A podcast host in London who finds you on a Friday evening gets the same quality of engagement as a call with you on Tuesday morning.

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See what your audience actually wants to know

Pro tier analytics show you which questions visitors ask most often, what topics come up, and how many people visit. That data tells you what your audience is looking for — and where your current materials leave gaps.

Setup guide

What to include in your Distills profile

The quality of your AI profile depends on the richness of the material you provide. For coaches and speakers, these are the most valuable things to include — in order of impact:

1
Methodology and signature frameworks

If you have a named model, a proprietary process, or a framework you use with every client, include a detailed write-up of it. This is the single most differentiating thing in a coaching or speaking profile. The AI will explain it in conversation when visitors ask about your approach.

2
Talk topics and session descriptions

Upload every talk description you have — keynote abstracts, workshop outlines, breakout session summaries. Include the context (audience type, duration, format) for each one. Event organizers will ask about your topics, and the AI needs this material to answer accurately.

3
Client outcomes and results

Describe specific outcomes your clients have achieved — promotions, business pivots, organizational changes, personal breakthroughs. You do not need to name clients if confidentiality is a concern. "A senior engineering leader I worked with..." is enough context for the AI to draw from when asked about results.

4
Your origin story and professional background

How did you get to coaching or speaking? What was your career before? What experience informs your frameworks? This background gives the AI context to answer questions about your credibility and how you developed your approach.

5
The questions you get in every discovery call

During the AI interview, you will have a chance to proactively answer the questions you hear repeatedly. What does an ideal client engagement look like? What makes someone a good fit for your coaching? How do you structure a coaching relationship? Include your genuine answers — the AI will surface them when visitors ask similar questions.

6
Testimonial context and client feedback

You can include client quote summaries and outcome descriptions in your documents or reference them during the interview. The AI synthesizes this material as supporting evidence when answering questions about your effectiveness and client experience — adding credibility without verbatim quoting.

Who uses your profile

How event organizers and clients use Distills

Three types of people will visit your Distills profile — each with different questions and different stakes. Here is what they need and how the AI serves them.

Event organizers

Booking decisions, before the call

Organizers visit to answer the pre-booking checklist: topics, format, audience fit, on-stage style. They want to know if you are the right speaker for their event without spending 30 minutes on a call to find out.

"Have you spoken to technical audiences before?" • "What's your talk on leadership transitions?" • "How do you customize for our audience?"
Prospective clients

Is this the right coach for me?

Potential coaching clients are in a high-stakes, personal decision. They want to understand your style and philosophy before committing to a discovery call. Your AI gives them a low-pressure way to explore fit.

"What's your coaching philosophy?" • "Have you worked with people in career transitions?" • "What does the first few months look like?"
Podcast & media hosts

Researching guests before an interview

Podcast hosts and journalists visit to understand your point of view and find the best angle for a conversation. An AI profile they can talk to is faster than reading five articles and more specific than a one-page bio.

"What's your take on executive burnout?" • "How has your thinking evolved in the last two years?" • "What's the most counterintuitive thing you coach?"

In all three cases, the visitor who engages with your AI profile arrives at your inbox — or your discovery call — already knowing whether you are the right fit. That changes the quality of the conversations you have, not just the quantity.

FAQ

Frequently asked questions

Straight answers to what coaches and speakers ask us most.

A strong coach profile on Distills should include your signature methodology and frameworks (the named models or processes you use with clients), your areas of focus (leadership, career transitions, executive performance, etc.), the types of clients you work with best, specific outcomes your clients have achieved, your own professional background and what led you to coaching, and the kinds of questions you are most frequently asked in discovery calls. You do not need to pre-answer every question — the AI draws from whatever you share during the interview and document upload. The richer the source material, the more specific and useful the AI's answers will be.
Event organizers use a speaker's Distills profile to answer the questions they would otherwise send in a pre-booking email: What topics do you speak on? What's your talk format? Have you spoken to audiences like ours before? What's your on-stage style? A Distills profile lets them ask those questions in plain language and get real, specific answers drawn from your actual experience — at any hour, without waiting for a response. Many speakers include their Distills link on their speaker one-sheet and in their email signature so that organizers who find them through a speaker bureau or LinkedIn can self-serve the information they need before reaching out.
Yes. You can include testimonial content by uploading documents that contain client quotes, case study summaries, or outcome descriptions, and by referencing client feedback during your AI interview. The AI does not quote testimonials verbatim in conversation — it synthesizes them as evidence when answering questions about outcomes, client satisfaction, or your coaching effectiveness. For example, if someone asks "What results do your clients typically see?", the AI can draw from the client outcome information you have provided. For direct quotes, you can also include a testimonial section on your own website and link to your Distills profile from there.
Yes — Distills is particularly well-suited for thought leaders whose expertise is hard to convey in a single bio paragraph. If you have a body of work, a distinctive point of view, or a framework that takes more than a sentence to explain, a conversational AI profile gives people the space to actually explore it. A journalist researching a story can ask what your position is on a specific topic. A podcast host can ask how your ideas have evolved. An author or speaker bureau can ask what distinguishes your approach from others in your space. These are not questions a static bio page answers — they are the questions that determine whether someone books a call.
No — and that is the point. A speaker bio page is a one-way broadcast: you decide what to include, and visitors read whatever you wrote. A Distills profile is a two-way conversation: visitors ask what they actually want to know, in their own words, and get answers drawn from your real experience. Most coaches and speakers use both. Your speaker website or bio page gives people the overview. Your Distills link — shared on the bio page, in your email signature, or on your speaker one-sheet — gives them a way to go deeper. Visitors who chat with your AI before reaching out arrive in your inbox already knowing whether you are the right fit.
The best source documents for coaches and speakers are: your full speaker bio (long form, not the 100-word version), your speaker one-sheet or media kit, any talk descriptions or session abstracts you have used, case studies or client outcome summaries, your coaching philosophy or methodology write-up, articles or blog posts you have written, and your LinkedIn profile export if it contains detailed work history. You do not need all of these — even a detailed bio and one talk description gives the AI solid material to work with. The AI interview fills in the gaps by asking follow-up questions about experience and approach that documents often omit.
A generic website chatbot is a support tool — it answers questions about your services using scripted responses or a general-purpose AI with no real knowledge of you. A Distills AI profile is built specifically from your documents and interview, knows your actual background and frameworks, speaks in first person as you ("I approach leadership coaching by...", "My clients typically come to me when..."), and gives answers that are grounded in your real experience rather than generated from scratch. Visitors can tell the difference. A profile that can answer a specific question about your methodology in your own voice creates more trust than a chatbot that says "How can I help you today?"

Let your thinking speak before you do.

Build your AI profile in under an hour. Your expertise becomes a conversation — available 24/7, to every organizer, client, and host who finds you.

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